I was the brand manager for video game developer Solid Clouds hf. from April to November 2021, and among other tasks I was responsible for all the marketing and PR surrounding the company's IPO in the summer of 2021.

In addition I was involved in building brands like El Grillo Brewery and Free Walking Tour Reykjavik.

I started the company Follow Me ehf., which runs Free Walking Tour Reykjavik, among other tourist activities in Iceland. I have been CEO and CMO there since 2018.

In addition, I run a small record label and own a third of El Grillo Brewery, and I have done all the marketing for these businesses.

In addition to being my own public relations manager, I was responsible for a sizeable PR campaign for the Solid Clouds IPO in the summer of 2021.

I was the head of PR and marketing for Allir lesa, a reading initiative run by Reykjavik, UNESCO City of Literature.

I started my professional career as a copywriter at advertising agency Ennemm. While my tenure there was brief, I have been involved in copywriting ever since.

My focus has largely been on content marketing, and I have been pretty successful in that field, writing blogs, doing podcasts and public relations.

In addition to being the brand manager at Solid Clouds I was Head of Lore. I oversaw all the creative writing related to the Starborne universe, from lore related short stories to character arcs to the actual in-game story. 

Content marketing is my passion. I firmly believe that all marketing and communication comes down to stories, and I've worked very hard to combine storytelling, marketing and business in my career. I believe a holistic approach is what works best in the modern world.

I have started and maintained blogs and podcasts to support my own businesses, with great success, and I have also run blogs for other entities.

I wrote, directed and produced a radio comedy seires named Tímaflakk (Time Travel) in 2006-2007. They were later brought back as a podcast.

I published the novel Ósagt (Unsaid) in 2007.

I have written articles for radio, magazines and blogs, in Iceland and internationally.

I have been a translator of television and film for 20 years.

I have translated several theater plays, including The 39 Steps and The Black Comedy.

I have translated books for publication.

I have translated animated series.

Ég hef samið og flutt tónlist í ótal leiksýningum. Meðal annars:

Ubbi kóngur, Leikfélag Hafnarfjarðar

Góði dátinn Svejk og Hasek vinur hans, Gaflaraleikhúsið

Í skugga Sveins, Gaflaraleikhúsið (Grímuverðlaun sem Barnasýning ársins)

Gosi, Borgarleikhúsið (Grímuverðlaun sem Barnasýning ársins)

Fíflið, Tjarnarbíó (væntanleg haustið 2022)

Ég hef gefið út plötur með frumsaminni tónlist.

Misery Loves Company, 2007

A Bottle Full of Dreams, 2018

Má bjóða þér minna?, 2022

Ég kenni námskeið í lagasmíðum á vefsíðunni Strongwriting.net

Ég er í stjórn tónlistarhátíðarinnar Melodica Hafnarfjörður, sem hlaut styrk frá Hafnarfjarðarbæ 2020.

Ég er með MA próf í leikstjórn frá East 15 leiklistarskólanum í London og hef leikstýrt sýningum á borð við Blúndur og blásýru hjá FAS og Leikfélagi Hornafjarðar og Sweeney Todd hjá Leikfélagi Hólmavíkur.

Að auki hef ég leikstýrt örverkum og þjálfað leikara fyrir inntökupróf í leiklistarskóla.

Ég hef leikið í ótal sýningum og sjónvarpsþáttum, þar á meðal Gosa, Góða dátanum Svejk og Í skugga Sveins.

Ég hef samið tónlist og verið tónlistarstjóri í ótal leiksýningum.